Irisore

Business Coordinator & Product Manager (Pharmaceutical Company)

Jan 2023 - Present • 3 yrs 5 mos

Managing pharmaceutical products and coordinating business operations with a focus on market positioning, branding, and product performance. Experienced in understanding healthcare market needs, doctor and patient behavior, and how visual communication impacts trust and decision-making. Worked closely with marketing strategies, product launches, and brand development in a competitive pharmaceutical environment.

Head of Marketing & Product Manager– Skincare Brand

Mar 2021 - Jan 2023 • 1 yr 10 mos

Led the marketing and brand development for a skincare brand, focusing on positioning, visual identity, and customer engagement. Managed the full brand image across digital platforms, including social media, product presentation, and communication strategy. Worked on aligning design with market trends and consumer psychology to create a strong and recognizable brand presence. Gained deep understanding of the skincare and beauty market, including how packaging, branding, and visuals influence purchasing decisions. This experience allows me to create designs that are not only visually appealing, but also strategically effective.

Marketing Manager – Brand Marketing & Distribution Company

Sep 2013 - Dec 2020 • 7 yrs 3 mos

Managed marketing activities for multiple international and local brands, overseeing their positioning, promotion, and performance in the local market. Worked closely with brand strategy, product launches, and communication to ensure strong visibility and consistent brand identity across different channels. Collaborated with various brands in sectors such as healthcare, skincare, and consumer products, gaining a broad understanding of different target audiences and market dynamics. Experienced in aligning visual design with marketing goals to improve brand recognition, engagement, and sales performance. This experience allows me to approach every design project not just creatively, but strategically.