Oluwaseun Steph

Wellness & Supplement Shopify Design + CRO Optimization

Sea Moss Moss • Freelance

Jan 2026 - Present • 6 mos

This project was designed for a premium wellness brand focused on Sea Moss supplements and natural health products, with the goal of building a high-converting Shopify store that increases trust, improves product understanding, and drives consistent sales. The main challenge was creating a store in a competitive wellness niche where customers need clear information, strong credibility, and a simple buying journey before making a purchase decision. The store needed to balance education, branding, and conversion in a clean and structured way. I approached this with a conversion-focused Shopify store design strategy, ensuring the layout guides users smoothly from discovery to purchase. Every section was intentionally designed to improve clarity, engagement, and customer trust. The homepage was structured to highlight product benefits, brand authority, and social proof. This strengthens the overall Shopify store design by creating a clear visual hierarchy that leads users naturally into product exploration and conversion. A strong focus was placed on conversion rate optimization (CRO) by improving product layout, CTA placement, and mobile responsiveness. This ensures the Shopify store design delivers a smooth experience across all devices while increasing purchase intent. SEO was also integrated into the structure. The store uses clean navigation, optimized content flow, and keyword-focused organization that improves Shopify store design SEO performance, helping search engines understand the store better and increasing visibility for wellness-related searches. Additionally, Shopify store design SEO principles were applied across collections and product pages, making the store more indexable and aligned with organic search intent for long-term traffic growth. To support scalable growth, the store was prepared for: Social media traffic (Instagram & TikTok integration flow) Paid ads optimization (Meta & TikTok landing pages) Email marketing funnels and more

HealthyAsia Dropshipping Shopify Store Design – CRO, SEO & Conversion Optimization

HealthyAsia • Parttime

Nov 2025 - Present • 8 mos

Designed and optimized a dropshipping Shopify store for HealthyAsia, a multi-niche wellness brand offering vitamins, supplements, skincare, hair care, and fitness products. My role focused on creating a high-converting ecommerce experience that improves trust, product clarity, and sales performance in a competitive wellness market. Key contributions included restructuring the homepage to highlight best-selling and trending products, optimizing product pages for higher conversion, and improving navigation across multiple categories for a smoother user journey. I ensured the store is scalable for dropshipping by building a flexible structure that supports easy product additions without breaking design consistency. I designed a clean, modern storefront with strong visual hierarchy, making products easy to browse, compare, and purchase. Special attention was given to mobile responsiveness, fast loading speed, and seamless UX to maximize engagement across all devices. To improve performance, I implemented Shopify store design SEO strategies, including optimized collections, structured product organization, and keyword-focused layouts to increase organic visibility. I also applied Shopify store design CRO techniques such as strategic CTA placement, simplified navigation, and trust-building product layouts to improve conversion rates. In addition, I prepared the store for marketing scalability by aligning it with: Facebook & Instagram ads landing page structure Email marketing funnels for retention and repeat sales TikTok and social media traffic integration The final result is a high-converting dropshipping Shopify store built for scalability, strong branding, and long-term growth in the wellness ecommerce niche. Skills: Shopify Expert | Shopify Store Design | Dropshipping Shopify Store | Shopify Designer | Shopify Development | Shopify Product Listing | Shopify Theme Customization | Shopify Store Setup | Shopify Website Design | Shopify Redesign | Shopify Speed