Omer Usman

Lead UI/UX Designer & Shopify CRO Specialist

Vixels • ZZP

Oct 2025 - Present • 1 yr

As a Lead UI/UX Designer and Shopify CRO Expert, I specialize in building high-converting e-commerce stores and responsive website designs. With extensive experience in Conversion Rate Optimization (CRO), I transform low-performing dropshipping stores and brand websites into data-driven, revenue-generating digital assets. I utilize Figma to design modern, user-friendly UI/UX, wireframes, and interactive prototypes tailored for seamless developer handoff and optimal user experience. My core expertise bridges product design and end-to-end web development. I build dynamic, highly animated landing pages using Framer, and execute complete Shopify store redesigns using native Liquid, GemPages, and PageFly. I focus heavily on Product Detail Page (PDP) optimization, mobile-first design, and advanced site speed optimization to ensure every store passes Google’s Core Web Vitals. From the initial Figma UI design to the final responsive launch, I deliver high-converting digital products engineered to maximize sales, build trust, and drastically reduce cart abandonment.

UI/UX Designer

Shufti Pro • Fulltime

Jul 2024 - Aug 2025 • 1 yr 1 mo

Contributed to the UX audit and improvement of Shufti back-office platform, optimizing user workflows for the world’s leading identity verification platform. Gathered and analyzed user feedback to identify pain points, enhance usability, and improve the overall product experience. Worked on the AML Watcher product back office, conducting competitor research to identify gaps and recommend improvements. Designed and implemented a report section based on user needs and pain points. Collaborated with the team to develop and refine a design system, ensuring consistency and scalability across projects. Played a key role in building the MVP of an AI Agents website and dashboard, focusing on functionality and user engagement.