Izah O

Data Analytics, Dashboard & Automation Specialist

Jun 2022 - Present • 3 yrs 11 mos

Data Analytics and Automation Specialist focused on building real-time dashboards, tracking systems, and business intelligence solutions for marketing, CRM, and eCommerce platforms. Experienced in tools including Google Sheets, Microsoft Excel, Airtable, Google Data Studio (Looker Studio), Power BI, Tableau, creating automated dashboards, KPI tracking systems, and reporting pipelines. Set up advanced tracking and analytics integrations with Google Analytics GA4, Google Tag Manager (GTM), Facebook Pixel, TikTok Pixel, LinkedIn Insights Tag, enabling accurate event tracking, conversion tracking, and performance optimization. Integrated analytics with platforms such as Shopify, WooCommerce, Webflow, WordPress, ClickFunnels, tracking user behavior, sales funnels, and customer journeys. Connected CRM systems like HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel with reporting tools for pipeline tracking, revenue analytics, and lead performance monitoring. Automated data workflows using Zapier, Make (Integromat), n8n, syncing data between Google Sheets, Airtable, Notion, Slack, Trello, ClickUp, eliminating manual reporting. Built custom reporting systems for tools including Mailchimp, Klaviyo, ActiveCampaign, tracking email campaign performance, open rates, CTR, and revenue attribution. Integrated financial tools such as QuickBooks, Xero, Stripe, PayPal, creating automated financial dashboards and transaction tracking systems. Core expertise includes: • Data analytics & dashboard creation • Marketing & sales performance tracking • Conversion tracking & pixel setup • Automated reporting systems • CRM analytics & pipeline reporting • Data integration & workflow automation

Email Marketing Automation & Deliverability Specialist

May 2022 - Present • 4 yrs

Email Marketing Expert specializing in building high-converting email automation systems, improving deliverability, and maximizing customer engagement for eCommerce and service-based businesses. Experienced with platforms including Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, Brevo (Sendinblue), GetResponse, HubSpot Email Marketing, creating automated flows, campaigns, and segmentation strategies. Built and optimized flows such as Abandoned Cart, Welcome Series, Browse Abandonment, Post-Purchase, Winback, Re-engagement, Upsell/Cross-sell, BFCM campaigns, improving open rates, CTR, and conversion rates. Integrated email platforms with eCommerce systems including Shopify, WooCommerce, Magento, BigCommerce, Wix, ensuring real-time data syncing, event tracking, and customer lifecycle automation. Connected email marketing tools with CRMs like HubSpot CRM, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, automating lead nurturing, tagging, scoring, and pipeline updates. Advanced deliverability optimization including spam complaint fixes, inbox placement improvement, domain authentication (SPF, DKIM, DMARC), email warm-up, list cleaning, bounce rate reduction. Integrated marketing tools such as Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, syncing leads and tracking campaign performance across platforms. Connected forms and lead capture tools including Typeform, Jotform, Google Forms, WPForms, Gravity Forms, automating email sequences and follow-ups. Automation expertise using Zapier, Make (Integromat), n8n, connecting email systems with apps like Google Sheets, Airtable, Slack, Notion, Calendly. Core expertise includes: • Email automation & campaign setup • Deliverability optimization & spam fixes • Segmentation, tagging & personalization • A/B testing & performance tracking • CRM & eCommerce integrations • Marketing automation workflows

Sales Funnel, Lead Generation & Marketing Automation Specialist

Apr 2022 - Present • 4 yrs 1 mo

Sales Funnel and Lead Generation Expert specializing in building high-converting funnels, automated marketing systems, and customer acquisition workflows for businesses and agencies. Experienced in funnel builders including ClickFunnels, GoHighLevel, Kartra, Leadpages, Unbounce, Systeme.io, creating landing pages, sales pages, lead capture funnels, and automated follow-up sequences. Integrated funnels with CRM systems such as HubSpot CRM, Salesforce, Zoho CRM, Pipedrive, ActiveCampaign, GoHighLevel, automating lead capture, pipeline management, tagging, and follow-ups. Built marketing automation systems using Zapier, Make (Integromat), n8n, Pabbly Connect, connecting funnels with CRMs, email platforms, and third-party apps. Email marketing integration with Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Brevo (Sendinblue) for automated campaigns, segmentation, nurturing sequences, and conversion tracking. Integrated advertising platforms including Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Google Ads, syncing leads directly into funnels and CRMs with automated workflows. Form and lead capture tools such as Typeform, Jotform, Google Forms, WPForms, Gravity Forms, Tally, enabling seamless lead collection and automation. eCommerce funnel integrations with Shopify, WooCommerce, Stripe, PayPal, optimizing checkout processes, upsells, downsells, and customer journeys. Connected scheduling tools like Calendly, Google Calendar for automated booking and appointment funnels. Integrated communication tools including Slack, Gmail, Outlook, Twilio, OpenPhone, automating notifications and follow-ups. Advanced expertise in conversion rate optimization (CRO), A/B testing, lead scoring, segmentation, automation workflows, API integrations, and data tracking analytics.