Muhammad Sohail

Senior Software Engineer | WordPress & AI Solutions

Freelance / Independent Consultant • ZZP

May 2024 - Present • 2 yrs 5 mos

● Architected and delivered complex WordPress platforms and custom software systems for international clients, translating business requirements into scalable application architecture, custom plugins, APIs, workflows, and integrations. ● Designed WordPress solutions at the system level, including custom plugin architectures, WooCommerce extensions, marketplace workflows, membership systems, booking platforms, role-based dashboards, REST APIs, background processing, and third-party integrations. ● Built custom AI-powered applications and automation systems using OpenAI, DUST AI, n8n, and Make.com, integrating AI capabilities into existing business workflows rather than relying solely on off-the-shelf solutions. ● Developed AI-driven SEO and content automation pipelines with scheduled processing, queues, retries, error handling, content generation, internal linking, metadata, image generation, and automated WordPress publishing. ● Designed and implemented integrations with payment gateways, CRM platforms, licensing systems, cloud services, AI APIs, and enterprise business APIs, connecting multiple systems into reliable end-to-end workflows. ● Developed custom REST APIs and mobile-ready WordPress backends, transforming WordPress-based systems into application backends and integrating them with external clients and services. ● Solved complex performance, compatibility, security, and production issues across WordPress environments through database/query optimization, caching, code refactoring, debugging, and infrastructure-level troubleshooting. ● Led technical delivery from architecture and development through integration, deployment, testing, optimization, and ongoing production support, working directly with clients to evolve solutions around their business needs.

Software Engineer

Glixen Technologies • Fulltime

Aug 2022 - May 2024 • 1 yr 9 mos

● Developed custom WordPress themes and plugins from scratch and enhanced existing themes based on client requirements. ● Built complex WordPress solutions with custom user roles, dashboards, memberships, and WooCommerce-style package systems. ● Developed custom WordPress REST API plugins to convert themes into mobile applications, enabling seamless app integration. ● Implemented advanced functionality including job listings, freelance marketplaces, order management, notifications, and payments. ● Utilized Redux Framework and custom Elementor widgets to deliver flexible, scalable, and user-friendly themes. ● Optimized performance through clean PHP architecture, query optimization, caching, and code refactoring. ● Collaborated closely with designers and frontend developers to ensure smooth UI/UX and responsive layouts.

Associate Software Engineer

Lahore University of Management Sciences • Fulltime

Feb 2019 - Aug 2022 • 3 yrs 6 mos

● Assisted in developing and customizing WordPress websites using PHP and MySQL, with a solid understanding of WordPress theme hierarchy. ● Supported custom theme and plugin enhancements, including basic features, fixes, and form handling. ● Worked with WordPress REST APIs, CRUD-based functionality, and performance improvements through code cleanup and wp-query optimization. ● Assisted in debugging issues, testing updates, and collaborating with senior developers on content and minor UI improvements