Amrit Kaur

SEO and AEO Specialist

Digital Marketin • Fulltime

Jan 2022 - Present • 4 yrs 4 mos

Performance-driven SEO Specialist with 4+ years of experience in increasing organic traffic, improving search engine rankings, and generating high-quality leads through data-driven strategies. Core Expertise: Technical SEO (site audits, indexing issues, crawl optimization, schema markup, Core Web Vitals) Advanced Keyword Research & Search Intent Mapping On-Page Optimization (meta tags, internal linking, content optimization, AEO & GEO strategies) Off-Page SEO & Authority Building (link building, digital PR) Competitor Analysis & Market Research Content Strategy & SEO-driven Content Planning Local SEO & Google Business Profile Optimization Performance Tracking via Google Analytics, Search Console & SEO tools Successfully improved organic visibility for multiple industries by implementing scalable SEO strategies aligned with business goals, user experience, and search engine guidelines.

ORM Specialist

Freelance • Freelance

Aug 2019 - Present • 6 yrs 9 mos

Dedicated ORM Specialist with hands-on experience in suppressing negative search results and building strong, positive digital reputations for individuals and brands. Skilled in strategic content placement, SEO-driven reputation repair, and proactive brand positioning across search engines and online platforms. Key Responsibilities & Expertise: Suppressing negative links through strategic SEO and content ranking techniques Creating and promoting positive branded assets (profiles, articles, press releases, guest posts) Monitoring brand mentions and online reviews across platforms Managing review responses to maintain brand credibility Executing ethical, white-hat ORM strategies aligned with search engine guidelines Improving brand sentiment and visibility on Google SERPs Coordinating with content and PR teams to build authority-based digital presence Successfully handled end-to-end reputation recovery projects, improving search result positioning and restoring client trust through structured, long-term reputation strategies.