Palak B

Digital Marketing Executive

Private • Fulltime

Jan 2025 - Present • 1 yr 8 mos

1. Manage social media content creation, copywriting, scheduling, posting, and monthly content calendars across digital platforms. 2. Coordinate with the SEO team on website optimization, SEO reporting, product listing checks, keyword research, and content requirements. 3. Research competitors, website content, product information, and industry trends to support digital marketing initiatives. 4. Develop blog outlines, website content ideas, and SEO-focused content using AI-assisted research and content tools. 5. Assist with website management, including content updates, sitemap-related tasks, domain management, cPanel, and hosting-related coordination. 6. Create and manage email marketing campaigns using Mailchimp and Brevo, including template creation, contact imports, campaign setup, automation, scheduling, and performance tracking. 7. Support exhibition and event marketing campaigns through social media, email marketing, and WhatsApp broadcast communication. 8. Conduct keyword and listing analysis across business listing platforms to identify opportunities for improved online visibility. 9. Use AI tools for keyword research, content ideation, competitor analysis, workflow optimization, and digital marketing execution. 10. Prepare presentations, workflow documents, reports, and tool comparisons to improve marketing processes and team efficiency. 11. Collaborate with internal teams and external website/SEO resources to ensure consistent digital presence and timely execution of marketing activities.