Parker Hansen

Owner

Parker Hansen • ZZP

Jan 2016 - Present • 10 yrs 5 mos

𝗘𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁: • Provide expert editorial guidance to foreign manufacturers and their employees, ensuring marketing and sales copy meets the exacting standards of the American market; track record of success in working with +3,000 clients from more than 90 countries. 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿: • Create persuasive marketing and sales copy for +3,000 clients across various industries. • Improve sales copy for foreign companies by adapting copy to American English and style, resulting in increased sales and revenue. • Craft engaging messaging that resonates with target audiences and inspires action; helping publish over 100 books. 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: • Build, implement, and update effective SEO strategies through advanced keyword research and content placement. • Monitor social media and online sources for industry trends to constantly innovate and improve digital marketing strategies. • Design, implement, and monitor web pages and sites for continuous improvement. • Collaborate with global enterprises to boost profit margins by an average of 14% via efficient supply chain management and strategic sourcing of products.

Digital Marketing Intern

University of Iowa

Jan 2020 - May 2020 • 4 mos

• Conducted digital marketing research to identify and target two customer profiles for an animal foster program: college-aged individuals aged 18-24 and early retirees aged 55-56. • Developed a comprehensive digital marketing strategy to increase social media presence, encourage cat adoptions, and grow the foster program while keeping a minimal budget in mind. • Focused on creating owned media and email marketing campaigns to achieve cost-effectiveness.