
Pat R
Nonprofit Communications
Skills

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Werkervaring
Cofounder, Executive Director
Brier Helping Brier • Parttime
Aug 2020 - Jun 2026 • 5 yrs 10 mos
I co-founded, and for almost 6 years led, a grassroots nonprofit that provides direct financial assistance to households in Brier, WA. In this pro bono role, I guided strategy, oversaw programs, and supported a small team in delivering meaningful community impact. • Built the organization from the ground up, directing a 6-person, all-volunteer team and established long-term sustainability plans. • Designed innovative fundraising strategies, including a ChatGPT-powered campaign planner, helping exceed a school-lunch-debt campaign goal by 250%. • Consistently delivered an ROI of over 4,000% for our annual auction fundraisers through targeted donor engagement and communications. • In 2025, experimented with applying AI-driven data analysis to optimize social media campaigns; increased reach by 43% and click-throughs by 28%.
Communications Manager
Casey Family Programs • Fulltime
Aug 2021 - Feb 2026 • 4 yrs 6 mos
As part of the nation’s largest operating foundation focused on child and family well-being, I manage internal communications that reach roughly 400 staff and support executive thought leadership on national stages. • Introduced AI-enabled workflows that cut content curation and writing turnaround times by up to 50%, helping staff focus on higher-value work. • Serve as lead writer for Casey’s Signature Reports (2023 & 2024), translating complex data and insights into compelling narratives for internal and external audiences. • Partner with senior leaders and trustees to shape executive speeches and presentations for national forums and conferences. • Create organization-wide communications — from all-staff emails to intranet articles — that engage employees and drive alignment with strategic goals.
Social Media Manager
AdoptUSKids • Fulltime
Sep 2010 - May 2021 • 10 yrs 8 mos
I led national digital engagement efforts to raise awareness of the need for foster and adoptive families, while supporting state child welfare systems in using social media to recruit, engage, and retain families. • Expanded the organization’s online community from 2,500 to 250,000+ followers over 10 years, achieving 8,200% growth with minimal paid advertising. • Designed and delivered advocacy campaigns that leveraged digital storytelling to shift public perception of foster care and adoption. • Built AdoptUSKids’ B2B digital presence, launching a Twitter profile and LinkedIn company page to engage child welfare professionals. • Trained and consulted with state child welfare systems nationwide on using social media effectively for family recruitment and retention.