Patricia Lu

Marketing Specialist

TikTok • Fulltime

Mar 2025 - Present • 1 yr 4 mos

1. Cultivated High-Converting Creator Portfolios & Scalable Playbooks: Targeted lucrative, high-converting niches including professional runners, nurses, stay-at-home moms (SAHMs), and curvy fashion influencers. Successfully incubated 300+ high-yield creators (each generating >$1,000 GMV within a year) and delivered 200+ viral, high-converting video cases (each driving >$1,000 GMV), building a robust, reusable creator asset library and highly replicable brief frameworks from the ground up. 2. Architected Data-Driven Creator Management & Tiered Growth Matrix: Developed a proprietary RFM-based evaluation matrix to scientifically weight recency, frequency, GMV, and ROI. Implemented a dynamic monthly rolling commission ladder tied to automated milestone incentives, successfully accelerating mid-tier creators to achieve explosive sales breakthroughs and driving over $1M in quarterly GMV. 3. Empowered Top-Tier Influencers via Co-Creation & Campaign Activation: Replaced rigid briefs with an "Audience-Centric Co-Creation + A/B Content Testing Contract" mechanism to seamlessly align with the US ecosystem’s focus on authenticity, boosting top-tier video efficiency to 42.37%. Synergized with platform campaigns to deploy tailored traffic boosts and precision product matching, successfully cracking the bottleneck of low content output among top-tier talent. 4. Standardized Long-Tail Content via Modular "Lego-Style" Scripting: Pioneered a modular "Lego-Style Scripting" system that translated technical product specifications into highly relatable, consumer-facing vernacular. Optimized creative angles through systematic permutation and combination testing, significantly lowering the creation barrier for long-tail influencers, boosting posting frequency, and slashing inactive/non-performing creators by 55.19%.

Brand Manager Assistant, Fresh Food Purchasing and Marketing Department

JD.com

Jun 2022 - Aug 2022 • 2 mos

Supported administrative tasks for 41 vendors from onboarding to operation. Liaised with marketing groups to allocate ad placements including banners and personalized ads. Created over 10 promotion pages, increasing product impressions and user conversion rates. Tested employee operating systems and provided feedback to R&D to improve working efficiency.