Pattonwu

Director

Jewellery Points • ZZP

Feb 2019 - Dec 2022 • 3 yrs 10 mos

As the core operator and manager of Yiwu Hengcheng Ornaments Co., Ltd., I oversee the full-range factory operation, including production management, supply chain control, new product development, sales strategy, and full-cycle client operation. With in-depth industrial experience in jewelry manufacturing, I am proficient in process optimization, quality control, mass production scheduling, and small-batch order customization. In recent years, I have focused on artisan-style bespoke metal & jewelry customization. I specialize in high-quality personalized jewelry design, handcrafted metal engraving, custom keepsake production, and corporate custom gifts. I perfectly combine standard industrial manufacturing capability with high-precision private custom craftsmanship, delivering refined, unique, and durable custom works for global individual clients and business brands.

V6 Industrial Operation specialist

Alibaba Group Holding • Fulltime

Jul 2016 - Dec 2018 • 2 yrs 5 mos

I served as an Industry Operation Specialist (Xiaoer) at Alibaba Group, fully responsible for the overall category operation, merchant growth management, and digital marketing strategy of the vertical industry. My core work scope includes full lifecycle category governance and industry planning, covering market trend analysis, category layout optimization, and industry resource scheduling. I was in charge of key merchant operation & incubation, assisting core and high-potential merchants with store positioning, product layout, traffic structure optimization, and business growth scaling. In terms of digital marketing, I specialized in platform traffic allocation, keyword strategy, listing ranking optimization, campaign planning, and data-based marketing adjustment. I helped merchants improve exposure, click-through rate, conversion rate and overall store operating efficiency through standardized platform operation methods and precise data analysis. With systematic e-commerce platform operation experience, I am proficient in industrial-level product optimization, merchant operation logic, platform rule mechanism, and digital traffic marketing strategies.