
Paul Lacroix
Turning Great Music Into an Unmissable Movement
Skills

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Portfolio
Werkervaring
Professional Music Promoter
Fiverr • Freelance
Jun 2020 - Present • 6 yrs 2 mos
As a Fiverr music promotion specialist, I have worked with artists from around the world, providing customized promotion strategies for singles, EPs, and albums. My services include college radio promotion, Spotify campaign management, playlist pitching, music blog outreach, social media marketing, and audience development. Every project begins with evaluating the artist's music to determine the most effective promotional approach. My commitment to transparency, communication, and measurable campaign planning has helped me build lasting relationships with independent musicians across multiple genres.
Music Promotion Specialist
Spotify • ZZP
Jan 2014 - Present • 12 yrs 7 mos
I specialize in helping independent artists expand their reach on Spotify through strategic promotion and audience development. My work includes planning Spotify Ad campaigns, analyzing listener data, identifying target audiences, and creating promotional strategies tailored to each release. I collaborate with playlist curators, radio promoters, bloggers, and music communities to maximize visibility while focusing on authentic listener growth. Every campaign begins with a detailed evaluation of the artist's music, ensuring the right promotional channels are used. My goal is to help artists build sustainable careers through consistent exposure, organic discovery, and long-term audience engagement.