
Paul O.
Healthcare and Homecare Website Designer on WordPress and Wix
Skills

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Werkervaring
Senior Front-End & CMS Web Designer
Freelance • Freelance
Sep 2025 - Present • 1 yr 1 mo
I assisted in building and maintaining responsive websites, landing pages, and branding materials for fitness businesses and local therapy clinics. - Developed 25+ functional CMS websites utilizing Wix and WordPress customized templates with integrated booking plugins. - Improved site SEO foundations through structured metadata, mobile optimization, and clean page layouts, boosting organic visitor traffic by 20%. - Collaborated with copywriters and marketing strategists to ensure design elements effectively communicated clinical trust and authority.
Freelance Web Designer
Fulltime • 6 mos
Medical and Wellness Web Specialist
Jul 2023 - Nov 2023 • 4 mos
I specialized in creating user-friendly digital platforms and booking funnels for homecare providers, pharmacies, and senior care facilities. - Managed end-to-end web redesign projects using WordPress, Squarespace, and GoDaddy for 30+ regional health and senior assistance agencies. - Built streamlined patient intake and appointment-scheduling workflows that reduced bounce rates by 25%. - Conducted accessibility audits and mobile-first responsive redesigns, ensuring WCAG compliance for elderly and disabled demographic groups.
Senior Healthcare Web Designer & Lead Specialist
Jan 2023 - Mar 2023 • 2 mos
- I designed and launched over 45 custom WordPress and Wix websites tailored for local clinics and allied health professionals, increasing client online bookings by an average of 38%. - Integrated HIPAA-conscious and local healthcare compliance standards (such as AHPRA guidelines) into every site architecture. - Optimized site speeds and local SEO structures, helping 90% of client sites reach page-one rankings for targeted local medical searches within 6 months.