Paulpandi S

GEO Strategist

Ghiott • Fulltime

Mar 2026 - Present • 3 mos

🚀 From SEO to GEO: My Journey into Generative Engine Optimization I’m Paulpandi, a results-driven SEO Analyst and Digital Marketing Professional passionate about helping businesses grow not just on Google — but across AI-driven search platforms like ChatGPT, Gemini, Perplexity, and Claude. Search is evolving rapidly. Traditional SEO is no longer enough. Today, brands need visibility inside AI-generated answers, recommendations, and conversational search experiences. That’s where Generative Engine Optimization (GEO) comes in. Over the years, I’ve built expertise in: ✨ SEO Audits & Keyword Strategy ✨ Google Ads & PPC Campaign Management ✨ Social Media Marketing ✨ Content Strategy & Copywriting ✨ Analytics & Performance Tracking Now, I’m applying these skills to GEO strategies that help brands become discoverable in: 🔹 ChatGPT responses 🔹 Gemini & Perplexity citations 🔹 AI-powered search experiences 🔹 LLM-driven recommendation engines My focus today includes: ✅ AI Search Optimization ✅ Entity SEO & Knowledge Graphs ✅ LLM Visibility Strategies ✅ Structured Data & Schema Markup ✅ AI-Friendly Content Architecture ✅ Authority Building Through Digital PR ✅ GEO Content Strategy for Enterprise Brands The future of search is conversational, contextual, and AI-first. Brands that adapt early will own visibility in the next generation of discovery. I believe every brand has a story — and my goal is to ensure both humans and AI systems can find, understand, and trust it.

SEO Analyst

BD • Fulltime

Apr 2025 - Jan 2026 • 9 mos

Oversaw end-to-end SEO activities for multiple US-based and India-based clients across healthcare, dental, engineering, tribal organizations, and e-commerce sectors Conducted in-depth SEO audits, identifying technical, on-page, and content gaps Streamlined meta titles, descriptions, header tags, internal linking, and content structure Applied Local SEO strategies, boosting Google Business Profile rankings and local visibility Carried out technical SEO enhancements including sitemap creation, robots.txt, indexation fixes, and Core Web Vitals optimization Managed Meta Ads creation, including campaign structure, audience targeting, creatives, and conversion tracking. Set up and optimized Google Ads campaigns (Search & Lead campaigns) to drive qualified leads. Directed off-page SEO campaigns, focusing on high-quality backlinks and authority building Tracked performance using Google Analytics & Search Console, preparing monthly SEO reports Refined organic traffic quality, keyword rankings, and lead generation for healthcare and service-based websites Key Projects Handled: Kauvery Hospital, Epione Dental Care, A Superior Collision Shop, Aladdin Gourmet, Bay Area Health Solutions, Deep Ocean Engineering, Indian Health Center, Muwekma Ohlone Tribe, Sunlight Concept

Junior SEO Analyst

ANANDA • Fulltime

May 2024 - Jun 2025 • 1 yr 1 mo

Built targeted link-building campaigns to increase referral traffic and domain authority Recommended site architecture, content, and internal linking improvements to boost keyword rankings Conducted keyword research, expansion, and optimization to grow organic search visibility Analyzed website analytics to identify traffic trends and optimization opportunities Improved website content and image optimization for higher search rankings Performed competitor and market research to guide SEO strategy Tracked and analyzed web metrics including sessions, time on site, and page views Executed content marketing strategies to improve organic traffic