Paul J

UX Designer

Anthesis Digital • Fulltime

Oct 2023 - Jan 2025 • 1 yr 3 mos

Led end-to-end design of responsive interfaces across web and mobile platforms, applying design systems within Agile, cross-functional teams to deliver scalable, accessible solutions. • Conducted user research and strategy (focus groups, surveys, SWOT, personas) and facilitated workshops to align design direction with user needs and business goals. • Created wireframes and prototypes in Figma to map user journeys, visualise system integration, and support cross-team collaboration. • Presented UX rationale to directors and stakeholders, advocating for WCAG-compliant, user-centred improvements backed by analytics and A/B testing. • Defined and tracked design KPIs aligned with Agile milestones, using quantitative and qualitative data to evaluate usability and inform iterative design.

UX Designer

Afirix Consulting

Feb 2021 - Sep 2022 • 1 yr 7 mos

• Collaborated cross-functionally to design and deliver a dynamic booking application across web, Android, and iOS platforms, ensuring consistency and responsiveness throughout. • Conducted comprehensive user research using focus groups, online research, SWOT analysis, surveys, personas, user stories, flows, and usability testing to inform UX strategy. • Created high-fidelity mock-ups and prototypes to visualize core functionality and illustrate system integration within client environments using Figma. • Led Agile delivery by coordinating the transition from discovery to development, managing project milestones, and optimizing KPIs in a Scrum setting to ensure timely, user-cantered outcomes

UX Designer

Shipwish

Jan 2020 - May 2021 • 1 yr 4 mos

• Designed and developed a SaaS application enabling companies to efficiently consolidate shipping and packaging costs across platforms. • Defined UX strategy and implementation processes, collaborating with key stakeholders to ensure alignment and a smooth product rollout. • Applied user research insights and accessibility standards to define design specifications, ensuring the interface met diverse user needs. • Enhanced core functionality and UI design, significantly improving the application's visual appeal, usability, and overall user experience. • Built and maintained the SaaS platform using authoring and scripting languages, supporting ongoing iteration and feature scalability