
Paul W
Klaviyo Email Marketing and Ecommerce Retention Specialist
Skills

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Werkervaring
Self Employed
Freelance • 5 mos
Senior Klaviyo Email Marketing Specialist
Apr 2026 - May 2026 • 1 mo
Lead end-to-end Klaviyo email marketing projects for Shopify and ecommerce businesses, helping brands improve customer engagement, repeat purchases, and long-term revenue through strategic email marketing solutions. My responsibilities include creating and optimizing Klaviyo email flows, managing promotional email campaigns, planning newsletter calendars, building customer segmentation strategies, designing branded email templates, and monitoring campaign performance. I work closely with ecommerce store owners to understand their products, target audience, and marketing goals before implementing customized email marketing strategies. I also oversee A/B testing, campaign scheduling, audience management, automation improvements, performance reporting, and continuous optimization to ensure every campaign delivers measurable results while maintaining a consistent brand experience across all customer touchpoints.
Ecommerce Email Marketing Specialist
Nov 2025 - Jan 2026 • 2 mos
Managed Klaviyo email marketing campaigns for Shopify stores across multiple ecommerce industries, helping businesses build stronger customer relationships through effective email communication and automation. Responsibilities included designing responsive email templates, creating promotional newsletters, managing product launch campaigns, developing customer segmentation, optimizing campaign schedules, and improving email engagement. Worked with merchants to build personalized email marketing strategies based on customer behavior, purchase history, and business objectives. Regularly analyzed campaign performance, recommended optimization opportunities, coordinated marketing calendars, and ensured all email campaigns aligned with each brand's identity while supporting sales, customer retention, and long-term ecommerce growth.
Email Marketing & CRM Executive
Sep 2025 - Nov 2025 • 2 mos
Supported ecommerce businesses with the planning, setup, and management of email marketing systems, CRM activities, and customer communication strategies. Assisted with Klaviyo account configuration, Shopify integration, newsletter creation, customer list management, email template customization, and campaign scheduling. Collaborated with design and marketing teams to develop branded email content for product promotions, seasonal campaigns, customer onboarding, and sales events. Monitored campaign metrics, maintained subscriber databases, improved email deliverability, and helped optimize customer engagement through organized email marketing processes. Gained extensive experience working with ecommerce brands, understanding customer journeys, and building scalable email marketing systems that contributed to improved campaign performance and stronger customer relationships.