Pelumi Victor

WooCommerce Landing Page & Sales Funnel Development

Jan 2026 - Mar 2026 • 2 mos

Client: DTC Wellness Brand Role: WooCommerce Funnel & Elementor Specialist Project Overview The client needed a high-converting WooCommerce landing page to replace their standard product pages, which were underperforming in both engagement and sales conversions. The goal was to create a fast, trust-focused sales funnel optimized for paid traffic and higher average order value. Scope of Work I designed and developed a long-form WooCommerce product landing page using Elementor, combined with a conversion-focused funnel structure to maximize customer value and improve campaign performance. 🔰 Built long-form WooCommerce sales pages using Elementor 🔰 Replaced standard product layouts with conversion-focused landing pages 🔰 Developed CartFlows sales funnels for optimized checkout flow 🔰 Implemented one-click upsells and order bumps to increase AOV 🔰 Optimized page speed, structure, and user experience 🔰 Improved trust elements and checkout presentation for higher conversions 🔰 Configured secure checkout and ensured full SSL compliance Outcome The redesigned sales funnel significantly improved customer engagement and purchase performance while creating a smoother buying experience. 🔰 Increased Return on Ad Spend (ROAS) through funnel optimization 🔰 Improved customer trust and conversion flow 🔰 Increased Average Order Value with upsells and order bumps 🔰 Delivered a faster and more optimized landing page experience 🔰 Strengthened checkout security and buyer confidence Client Collaboration The project focused heavily on balancing design, performance, and conversion psychology. By understanding the client’s target audience and traffic source, I was able to structure a landing page experience tailored for higher engagement and sales performance.

Full-Scale WooCommerce Website Development

Apr 2025 - Jun 2025 • 2 mos

Client: eCommerce Brand (WooCommerce Store Project) Role: WooCommerce Developer & WordPress eCommerce Specialist Project Overview The client required a high-performance WooCommerce website capable of handling a large product inventory while maintaining speed, stability, and a seamless shopping experience. The goal was to build a scalable eCommerce platform optimized for conversions, performance, and long-term growth. Scope of Work I led the complete design and development of the WooCommerce store, focusing on scalability, advanced functionality, and optimized user experience. ✅ Built a full-scale WooCommerce website from the ground up ✅ Structured large product architecture for efficient catalog management ✅ Implemented multi-channel inventory synchronization ✅ Developed custom product loops for enhanced storefront presentation ✅ Integrated advanced AJAX filtering for smoother product navigation ✅ Designed high-converting shop pages using Elementor Pro ✅ Optimized website performance, responsiveness, and loading speed ✅ Configured hosting and WooCommerce environment for maximum stability Outcome The final platform delivered a fast, scalable, and conversion-focused shopping experience capable of handling a large inventory without sacrificing performance. ✅ Successfully launched a 2,000+ SKU WooCommerce store ✅ Maintained sub-2-second load speed across the platform ✅ Improved customer browsing experience through optimized navigation ✅ Contributed to increased launch performance and early sales growth ✅ Delivered a stable and scalable eCommerce infrastructure Client Collaboration The project required close attention to both technical performance and customer experience. From backend optimization to storefront usability, every aspect was carefully implemented to ensure smooth operation and long-term scalability.

Real Estate Website Maintenance & IDX Integration Support

Feb 2025 - Apr 2025 • 2 mos

Project Overview The client required ongoing technical maintenance and performance support for a high-traffic real estate WordPress website. The platform relied heavily on IDX/MLS integrations for live property listings and needed consistent monitoring, optimization, and security management to ensure reliability during peak traffic periods. Scope of Work I managed the technical maintenance and optimization of the real estate platform, focusing on property synchronization, website stability, and lead management efficiency. ✅ Maintained and optimized WordPress real estate website infrastructure ✅ Managed IDX/MLS API integrations for accurate property synchronization ✅ Performed ongoing WooCommerce maintenance for digital products and consulting services ✅ Implemented and monitored website security systems and firewalls ✅ Protected the platform against SQL injection and brute-force attacks ✅ Optimized caching and server performance for high-traffic events ✅ Monitored and verified contact forms and lead-routing systems ✅ Ensured website responsiveness, uptime, and operational stability Outcome The maintenance strategy improved the website’s reliability, security, and ability to handle traffic spikes during major property launches. ✅ Prevented downtime during high-traffic listing events ✅ Improved website stability through caching and server optimization ✅ Maintained accurate and synchronized property listings ✅ Enhanced platform security against malicious attacks ✅ Ensured smooth lead capture and communication flow Client Collaboration The project required continuous attention to performance, reliability, and lead management. By proactively monitoring the platform and optimizing critical systems, I ensured the website remained stable, secure, and fully operational at all times.