
Piety C
UK Based Meta and TikTok Video Ads That Turn Scrolls Into Sales
Skills

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Portfolio
Werkervaring
Senior Paid Video Editor
Gymshark • Fulltime
Apr 2022 - Present • 4 yrs 5 mos
I edit short-form TikTok ads and Meta ads video creatives for high-budget e-commerce campaigns. My core focus is engineering 3-second visual hooks that stop the scroll, sequencing user-generated content (UGC video), and optimizing aspect ratios natively for each social platform. The video commercials I cut directly support the internal media buying team by lowering CPA on new activewear drops.
Direct-Response Video Strategist
The Social Shepherd • Freelance
Mar 2020 - Dec 2021 • 1 yr 9 mos
Structured paid creative campaigns by scripting and producing Facebook video ads for mid-tier to enterprise DTC brands. Managed the full pipeline of commercial video ads, from writing the initial VSL scripts to directing a British spokesperson for localized UK ad testing. Set up extensive A/B testing variations for dropshipping ads to isolate the highest-converting promo videos.
UGC & Social Video Lead
IFAS • Fulltime
Jun 2018 - Feb 2020 • 1 yr 8 mos
Led a performance creative pod focused exclusively on Instagram marketing and YouTube video ads. Sourced and directed male UGC talent to produce native-looking promotional videos that blended seamlessly into organic user feeds. Built custom ad creative systems for Shopify brands powered by high-energy explainer videos and short video ads.