
PPC Pro Pritam
Google Ads and Conversion Tracking Specialist For Local and Service Business
Skills

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Portfolio
Werkervaring
𝐒𝐞𝐧𝐢𝐨𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭
WebForce Media • Fulltime
May 2025 - Present • 1 yr 2 mos
At WebForce Mediya, I worked with local and home service businesses to improve lead generation performance, campaign profitability, and customer acquisition through Google Ads. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:- ➩ Businesses faced rising advertising costs and poor lead quality. ➩ Campaign performance suffered due to ineffective targeting and optimization. 𝐌𝐲 𝐑𝐨𝐥𝐞 & 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:- ➪ Conducted detailed Google Ads account audits. ➪ Optimized campaign structures and bidding strategies. ➪ Enhanced ad copy and keyword targeting. ➪ Improved conversion tracking accuracy. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:- ➫ Improved lead quality. ➫ Increased conversion volume. ➫ Reduced cost-per-acquisition. ➫ Improved overall campaign efficiency. 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬:- ➬ Google Ads Audits ➬ Search Ads ➬ PPC Optimization ➬ Conversion Tracking ➬ Audience Targeting ➬ Budget Management ➬ Ad Copy Optimization ➬ Lead Generation
𝐏𝐏𝐂 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
KlientBoost • Freelance
Apr 2023 - Oct 2025 • 2 yrs 6 mos
At KlientBoost, I supported performance marketing initiatives for service-based businesses and local brands, focusing on scalable lead generation strategies through paid search advertising. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:- ➩ Campaigns lacked scalability due to poor keyword targeting. ➩ Weak conversion tracking reduced optimization effectiveness. ➩ Inefficient bidding strategies impacted ROI. 𝐌𝐲 𝐑𝐨𝐥𝐞 & 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:- ➪ Managed Google Search and Performance Max campaigns. ➪ Optimized bidding strategies and budget allocation. ➪ Implemented conversion tracking improvements. ➪ Analyzed campaign data to identify growth opportunities. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:- ➫ Delivered consistent lead growth. ➫ Improved campaign efficiency. ➫ Strengthened overall account performance. ➫ Increased return on ad spend. 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬:- ➬ Google Search Ads ➬ Performance Max ➬ Conversion Optimization ➬ Campaign Scaling ➬ PPC Strategy ➬ Keyword Research ➬ Lead Generation ➬ Performance Analysis
Google Ads & Lead Generation Specialist
Thrive Internet Marketing Agency • Freelance
Jan 2021 - Nov 2023 • 2 yrs 10 mos
At Thrive Internet Marketing Agency, I support local and service-based businesses by managing and optimizing Google Ads campaigns focused on lead generation, customer acquisition, and business growth. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:- ➩ Many local businesses struggled with high cost-per-lead, low-quality leads, and inconsistent campaign performance. ➩ Inefficient keyword targeting and poor conversion tracking limited growth opportunities. 𝐌𝐲 𝐑𝐨𝐥𝐞 & 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧:- ➪ Built and optimized Google Search and Performance Max campaigns. ➪ Implemented conversion tracking and refined keyword targeting. ➪ Improved bidding strategies and continuously optimized campaigns based on performance data. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬:- ➫ Increased qualified leads. ➫ Improved conversion rates. ➫ Reduced wasted ad spend. ➫ Generated more calls, bookings, and customer inquiries. 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬:- ➬ Google Ads Management ➬ Search Campaign Optimization ➬ Performance Max Campaigns ➬ Lead Generation ➬ Keyword Research ➬ Conversion Tracking ➬ Landing Page Analysis ➬ ROI Optimization