
Sidra J
Amazon Brand Manager Amazon PPC Specialist
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Amazon PPC Manager
AMZ Prep • Fulltime
Jan 2021 - Jul 2025 • 4 yrs 6 mos
As an Amazon PPC Manager, I was responsible for planning, managing, and optimizing advertising campaigns to help brands increase sales while improving profitability. I worked directly in Amazon Seller Central and the Amazon Advertising Console to create data-driven PPC strategies tailored to each product and business goal. My responsibilities included conducting keyword research, launching and optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, monitoring search term reports, adjusting bids, managing campaign budgets, and adding negative keywords to reduce wasted ad spend. I also analyzed key performance metrics such as ACoS, TACOS, ROAS, CTR, and conversion rate to make informed optimization decisions.