Pradum Gupta

Digital Marketing Specialist

DigiMint

Jul 2023 - Present • 2 yrs 10 mos

Working as a Digital Marketing Specialist at DigiMint, focused on performance marketing, lead generation, and helping businesses grow through data-driven digital strategies. With 3+ years of experience in digital marketing, I specialize in Meta Ads (Facebook Ads & Instagram Ads), Google Ads, Search Engine Optimization (SEO), Social Media Marketing, and online lead generation campaigns. My goal is to help businesses generate high-quality leads, improve online visibility, and increase sales through effective digital marketing strategies. My responsibilities include planning and executing high-converting advertising campaigns, audience targeting, keyword research, campaign optimization, and performance tracking. I work on Meta Ads campaign setup, ad creative testing, conversion tracking, landing page optimization, and retargeting strategies to improve results and reduce cost per lead. I also implement SEO strategies including on-page SEO, keyword optimization, content strategy, and website performance improvements to increase organic search rankings and website traffic. Additionally, I manage social media marketing campaigns to help businesses build strong brand presence and engage with their target audience. I have experience working with multiple industries such as real estate, coaching institutes, gyms, local businesses, and service-based companies. I focus on creating customized marketing strategies that attract the right audience, generate qualified leads, and improve return on investment. My approach to digital marketing is both analytical and creative. I continuously analyze campaign data, optimize strategies, and test new growth opportunities to deliver measurable results. My mission is to help businesses scale faster through high-performing Meta Ads campaigns, SEO growth strategies, and conversion-focused digital marketing solutions.