
PRATIK
Professional Social Media Manager
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Social Media Manager
Robi Axiata Limited • Freelance
Dec 2024 - Present • 1 yr 8 mos
Since joining Robi Axiata Limited in 2025 as a Social Media Manager, my mission has been to shift our digital presence from traditional corporate broadcasting to culturally relevant, data-driven storytelling. Here is a concise look at my journey and achievements over the past year and a half: Gen-Z Engagement & Viral Growth: To capture the younger demographic, I spearheaded a trend-jacking strategy on TikTok and Instagram Reels. By capitalizing on local memes, pop culture, and sports moments, we grew our youth engagement by 160% organically. Airtel Buzz Revamp: I managed the distinct digital identity of our Airtel brand, turning it into a lifestyle hub. Our music and gaming-centric campaigns saw a 40% increase in user-generated content (UGC). Digital Product Adoption: Launched targeted social campaigns for our self-care app (My Robi) and entertainment platforms. Creative, problem-solving video content directly contributed to a 25% surge in active monthly app users. Crisis Management & PR: Streamlined our real-time response strategy during network upgrades or connectivity issues. Working alongside customer care, we reduced negative sentiment during critical hours by 30% through transparent communication.