
Tarun K
Digital Marketing Specialist
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Digital Marketing Specialist
Digital Marketing • Fulltime
Oct 2017 - Jan 2019 • 1 yr 3 mos
Planned and executed multi-channel digital marketing strategies focused on lead generation, customer acquisition, online visibility, and sustainable business growth. Managed campaigns across Google Ads, Meta Ads, SEO, Local SEO and social media platforms, ensuring alignment with client objectives and overall marketing goals. Monitored campaign performance through analytics tools and reporting platforms, identifying trends, opportunities and areas for optimization. Implemented conversion rate optimization techniques, landing page improvements and audience refinement strategies to increase lead quality and improve overall campaign results. Collaborated with cross-functional teams including designers, developers, content creators and business stakeholders to ensure successful execution of marketing campaigns. Delivered actionable insights, performance reports and growth recommendations based on campaign analytics, customer behavior and industry trends. Successfully contributed to generating qualified leads, increasing website traffic, enhancing customer engagement and supporting business expansion through performance-driven marketing strategies, continuous optimization and a strong focus on measurable results and return on investment.