Nalindu Sandika

Digital Marketing Specialist

Aixdsp • Fulltime

Jan 2023 - Present • 3 yrs 9 mos

Managed end-to-end digital marketing strategies for global clients. Focused on improving brand visibility and ROI through data-driven campaigns, including SEO, SEM, and social media advertising. Specialized in optimizing ad spend and audience targeting to ensure maximum conversion rates Increased client ROI by 40% through strategic ad placement and A/B testing on the AIXDSP platform. Successfully managed monthly ad budgets exceeding £10,000, delivering consistent growth in lead generation. Improved organic traffic by 65% for key accounts using advanced SEO and content marketing techniques. Reduced Cost-Per-Acquisition (CPA) by 25% by refining audience segments and retargeting strategies.