Soikot

Head of Marketing

RaiOS International • Freelance

Mar 2026 - Present • 7 mos

I lead marketing for Raios International, a premium laptop retailer, overseeing brand strategy and paid acquisition across their product line. Since taking over marketing, I scaled their overall sales and grew their customer base significantly, building out targeted campaigns for high-end laptop buyers and improving how the brand converts interest into purchases. I manage everything from positioning and campaign strategy to performance tracking, working closely with the team to keep growth sustainable as the business scales.

Head of Media Buying

Revel Man • Freelance

Feb 2025 - Present • 1 yr 8 mos

I lead media buying and paid growth strategy for Revel Man, an organic skincare brand, managing their Meta and Instagram ad campaigns end to end. My role covers everything from audience research and creative testing to budget allocation and performance reporting. Since taking over their ads, I improved ROAS from 1.5x to 3.5x and scaled their daily orders from 40-50 to 350+. I built their full-funnel ad strategy from scratch, including pixel and Conversion API setup, retargeting flows, and a creative testing system that helped us find winning ads faster. I work closely with the founders on scaling paid acquisition while keeping profitability in check, which matters a lot for a skincare brand where margins and repeat purchase rate drive real growth.