Purnima Roy

Instagram Growth & Profile Optimization Specialist

Upwork • Fulltime

Mar 2024 - Present • 2 yrs 6 mos

Organic Growth: Executed 100% manual Instagram growth strategies targeting real niche audiences without bots or automation. Profile Optimization: Enhanced bios, highlight covers, and layouts to maximize visitor-to-follower conversion rates. Community Engagement: Performed strategic manual outreach and DM engagement to build active brand loyalty. Audits & Insights: Delivered weekly profile audits, competitor analysis, and actionable growth tracking.

Instagram and TikTok Organic Growth Specialist

Freelancer.com • Parttime

Jan 2023 - Present • 3 yrs 8 mos

Cross-Platform Growth: Managed daily organic growth operations for both TikTok and Instagram accounts. Targeted Outreach: Identified and engaged with niche-specific potential followers based on location and competitors. Content Optimization: Researched viral trends and high-performing hashtags to boost impressions and views. 99.99% Safe Execution: Maintained strict adherence to platform guidelines ensuring complete account safety.

Instagram and TikTok Specialist

Digital Marketing • Freelance

Dec 2022 - Present • 3 yrs 9 mos

Account Management: Overseen end-to-end profile setup, content alignment, and posting consistency. Competitor Research: Analyzed top competitors to discover viral content opportunities and engagement patterns. Audience Building: Focused on organic community interaction to convert casual visitors into long-term customers. Performance Reporting: Provided transparent analytics and growth insights for ongoing account scaling.