Rabeya Jaben

Google Ads Campaign Manager for SM Dépannage

SM Dépannage • Freelance

Oct 2025 - Nov 2025 • 1 mo

I successfully managed and optimized Google Ads campaigns for SM Dépannage, a local towing service provider. My primary objective was to drive quality leads through targeted Google Ads campaigns, focusing on increasing phone calls and local visibility for towing services. RESPONSIBILITIES & ACHIEVEMENTS: ✦ Google Ads Setup & Campaign Structure: I handled the complete setup and structure of Google Ads campaigns, ensuring they were aligned with the specific goals of SM Dépannage. This included setting up targeted campaigns based on location, keywords, & services. ✦ Ongoing Campaign Optimization: Regular optimization of campaigns was key to improving performance. I performed frequent adjustments to keyword targeting, ad copy, and bidding strategies to maximize return on investment (ROI) and ensure the best performance of the ads. ✦ A/B Testing: Conducted A/B tests to determine the most effective ad copy & landing pages, ensuring we attracted the highest quality leads & achieved a better conversion rate. ✦ Lead Generation & Conversion Tracking: Focused on generating quality leads for the towing services. I set up conversion tracking to monitor key actions like form submissions & phone calls, enabling data-driven adjustments to boost lead generation. ✦ PPC Campaign Management: Managed the entire pay-per-click (PPC) campaign, ensuring effective spend of the marketing budget. This involved regular monitoring and adjusting bids to maintain a competitive advantage while staying within budget. ✦ Performance Monitoring: I closely monitored critical metrics, including Click-Through Rate (CTR), Conversion Rate, & Cost-Per-Click (CPC). By analyzing these metrics, I continuously improved campaign effectiveness to ensure maximum visibility for SM Dépannage in local search results. By consistently optimizing campaigns and focusing on measurable outcomes, I delivered tangible results for SM Dépannage, driving increased local leads and phone calls for their towing services.