Rabiul Nabil

Digital Marketing Executive

Creative IT Institute • Fulltime

Feb 2022 - Jul 2024 • 2 yrs 5 mos

Managed end-to-end digital marketing campaigns focusing on SEO, Meta Ads, and Google Ads to drive brand awareness, lead generation, and course enrollments. Key Achievements: 🔎 SEO: Increased organic website traffic by 60–70% within the first year through strategic keyword research and on-page optimization. Ranked 25+ competitive keywords on Google’s first page. Improved website conversion rate by 30% by optimizing landing pages and technical SEO. Implemented content strategy that boosted monthly organic leads consistently. 📱 Meta Ads (Facebook & Instagram): Managed monthly ad budgets of $5,000–$10,000. Generated 1,500–2,000 qualified leads per month for course promotions. Reduced Cost Per Lead (CPL) by 35–40% through A/B testing and audience targeting. Achieved average 4x ROAS across lead generation campaigns. 🎯 Google Ads (Search, Display & YouTube): Increased campaign conversion rate by 30–35% through optimized ad copy and keyword strategy. Improved Quality Score (5/10 → 8/10), reducing CPC by 20–25%. Generated 1,000+ high-intent leads monthly via search campaigns. Implemented remarketing and conversion tracking to maximize ROI.