Rosny Caceres

SaaS Web Developer & Funnel Specialist

TixFlows • Parttime

Apr 2026 - Jun 2026 • 2 mos

Spearheaded the front-end development and funnel strategy for a B2B SaaS ticketing platform targeting urban music event organizers in Europe. Key achievements and responsibilities: Designed and built high-converting landing pages and modern user interfaces utilizing React and Tailwind CSS. Developed the complete B2B brand identity, including logo design and core feature presentation to attract enterprise clients. Utilized advanced web development platforms, such as Lovable, to accelerate the deployment of promotional assets and optimize the user experience.

PM Meta Ads Specialist & Digital Trafficker

Ritmo Music Group • Fulltime

Sep 2025 - Jun 2026 • 9 mos

Managed end-to-end digital marketing and Meta Ads campaigns for major music events and artist tours, including the Trap Festival and Micro TDH's "Segundo Acto" tour across Spain. Key achievements and responsibilities: Engineered advanced tracking architectures by integrating Meta Pixel and Conversions API (CAPI) seamlessly into custom ticketing domains. Developed high-converting ad creatives, configured robust UTM parameters, and generated comprehensive performance reports to optimize ROAS. Coordinated complex campaign launches and scaled advertising budgets collaboratively using ClickUp.