
Rachael W
Expertise on Demand
Skills

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Portfolio
Werkervaring
Graphic designer
Self Employed • ZZP
May 2025 - Jun 2026 • 1 yr 1 mo
I’m a graphic designer with experience creating visually compelling designs that help brands communicate clearly and leave a strong impression. My work focuses on typography, logo design, and flyer design, combining creativity with structure to deliver designs that are both attractive and purposeful. I pay close attention to font selection, spacing, hierarchy, and layout composition to ensure every design feels balanced, professional, and easy to understand. Whether developing brand visuals or promotional materials, I focus on creating designs that support clarity, recognition, and engagement. My approach combines strong visual communication with practical design strategy, ensuring each project aligns with the client’s identity and message. I aim to deliver polished, effective designs that help businesses present themselves confidently and stand out.
Etsy Store Setup & SEO Expert
Self-Help • Freelance
Aug 2022 - Mar 2026 • 3 yrs 7 mos
I’m an Etsy expert with hands-on experience helping sellers build, optimize, and grow their stores for better visibility and sales. I’ve worked with both new and existing shops, focusing on creating well-structured listings, improving SEO, and making stores more appealing to buyers. My work includes setting up Etsy stores from scratch, optimizing product titles, tags, and descriptions using relevant keywords, and designing clean, conversion-friendly listing images. I also help improve overall shop presentation, including branding, sections, and policies, to create a more professional and trustworthy storefront. I focus on making sure each product is easy to find in search and clearly presented to potential customers. My goal is always to help sellers attract the right audience, increase engagement, and turn visits into sales through practical and effective Etsy strategies.