Rachel P

Virtual Assistant

VA Magician • ZZP

Dec 2023 - Present • 2 yrs 11 mos

Helping neurodiverse small business owners and wedding professionals with their systems & processes, marketing, and website-based tasks. Working remotely with full ownership of client projects and deliverables. Writing and scheduling social media content including LinkedIn posts, creating website copy and articles, and developing visual content using Canva to support client branding goals. Setting up automation systems and processes for my clients, maintaining marketing content calendars, and monitoring campaign performance to prepare simple reports on engagement and growth metrics. Assisting with email marketing campaigns, prospect research, and keeping CRM records organised and up to date across Dubsado, AislePlanner, and other platforms. I'm also a fast learner and happy to learn new apps and tools as required. Systems include Dubsado, AislePlanner, WordPress, SquareSpace, Microsoft Suite, FreeAgent, Zapier, Kartra, Meta, Pinterest, LinkedIn, Canva, Toggl, Notion, Trello, and various AI productivity tools.

Wedding Planner

Celebrate with Rachel Louise • ZZP

Jun 2022 - Present • 4 yrs 5 mos

Planning weddings and creating wedding planning resources that are inclusive and accessible for all nearlyweds, no matter their age, gender, race, sexuality, or other labels. I champion POC, neurodiverse and LGBTQIA+ nearlyweds. Developing customer success stories and case studies from client experiences to showcase service value. Managing my own marketing activities including LinkedIn content creation, email newsletters, and website updates to grow the business. Supporting clients through virtual consultations and webinars, researching venues and suppliers, and coordinating event logistics while maintaining detailed records. As a business owner, I am well-versed in networking, project & time management, CRM, and other digital time-saving & organisation tools, marketing, fundraising, and having an eye for detail.

Marketing Executive

Easyfairs • Fulltime

Jun 2021 - Dec 2023 • 2 yrs 6 mos

With two events each year, I led aspects of the marketing communication with visitors, exhibitors, partners and speakers; digital marketing campaigns, website audits (WordPress), creating emails and e-newsletters (Sales Force Marketing Cloud), direct mail campaigns, collating materials for and setting up the onsite areas for media hubs and innovation galleries, leading the onsite videography team, networking with visitors and exhibitors and collecting testimonials. Responsible for media partner relationships - contacting potential new partners, discussing activity & collateral exchanges, creating agreements, designing and distributing marketing materials, and maintaining positive and fruitful relationships. Team lead on digital tools such as Gleanin, Sales Force Marketing Cloud and Photoshop. Supported webinar production and event marketing activities, including content preparation and attendee communications. Created and maintained marketing content calendars aligned to event timelines and business objectives. Researched industry sectors and partner opportunities to inform campaign strategy.