Rachel

Director | GTM Strategy, Brand Leadership, Product Content

Mar 2024 - Dec 2024 • 9 mos

GTM Leadership: Orchestrated strategies for new product launches and rollouts, driving cross-functional alignment and impactful releases. Product Positioning & Messaging: Crafted value-driven positioning that differentiated Coro in a competitive cybersecurity market. Technical Content: Simplified technical concepts into user-friendly documentation, customer enablement materials, and marketing content. Internal Enablement: Created competitive battlecards and training materials, enabling teams to better communicate value propositions. Partner Marketing: Co-created marketing materials, events, and campaigns to boost partner-driven growth and product visibility. Cross-Functional Leadership: Collaborated with Product, Sales, and Customer Success teams to align messaging, GTM initiatives, and campaign execution. Impact Spearheaded the implementation of the GTM framework and led the development of Ideal Customer and Partner Profiles at Coro in Tel Aviv, Israel. Built a team of product marketers and technical writers to drive strategic platform implementation for seamless product launch delivery. Established the first product documentation and developer portal infrastructure to support companies in achieving an excellent security posture at a low cost.

Director of Product Marketing | GTM Leadership, Product Positioning, Technical Content

Aug 2022 - Mar 2024 • 1 yr 7 mos

GTM Leadership: Orchestrated strategies for new product launches and rollouts, driving cross-functional alignment and impactful releases. Product Positioning & Messaging: Crafted value-driven positioning that differentiated Coro in a competitive cybersecurity market. Technical Content: Simplified technical concepts into user-friendly documentation, customer enablement materials, and marketing content. Internal Enablement: Created competitive battlecards and training materials, enabling teams to better communicate value propositions. Partner Marketing: Co-created marketing materials, events, and campaigns to boost partner-driven growth and product visibility. Cross-Functional Leadership: Collaborated with Product, Sales, and Customer Success teams to align messaging, GTM initiatives, and campaign execution. Impact Spearheaded the implementation of the GTM framework and led the development of Ideal Customer and Partner Profiles at Coro in Tel Aviv, Israel. Built a team of product marketers and technical writers to drive strategic platform implementation for seamless product launch delivery. Established the first product documentation and developer portal infrastructure to support companies in achieving an excellent security posture at a low cost.