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Rachel Meyer
@rachmeyer
Senior PPC and Google Ads Strategist
Verenigde Staten
Engels
Over mij
I’m a senior digital media strategist with 15+ years of experience building and managing paid media campaigns that drive measurable results. I specialize in Google Ads and PPC for B2B, service-based and lead generation businesses. My experience spans paid search, paid social, display and programmatic, with a strong focus on strategy, campaign structure, optimization and performance. I bring senior-level thinking with hands-on execution—so you get both the strategy and the person actually doing the work.
Skills
Rachel Meyer
offline •
Bekijk mijn diensten
Installatie en strategisch advies
I will create google and bing PPC campaigns for lead gen and sales
Social media marketing
I will set up strategic facebook and instagram meta ad campaigns
Werkervaring
Associate Director of Media
Whereoware • Fulltime
May 2021 - Present • 5 yrs 4 mos
* Lead paid media strategy and execution across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, display and programmatic. * Manage B2B and B2C campaigns focused on lead generation, customer acquisition and measurable business growth. * Oversee media strategy across accounts ranging from local campaigns to complex, multi-market programs with significant annual media budgets. * Build, restructure and optimize PPC accounts across search, Performance Max, display and video. * Lead keyword strategy, audience targeting, bidding, budget allocation, testing and ongoing performance optimization. * Use GA4 and performance data to connect media investment to conversions, lead quality and business outcomes. * Partner with SEO, analytics, creative and development teams to improve the full path from search and ad exposure through conversion. * Serve as a senior client strategist, translating performance data into clear recommendations and opportunities for growth.
