
Raees Ali Azeem
TikTok Shop Affiliate and Growth Strategist
Skills

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Portfolio
Werkervaring
Creative Strategist
unybrands • Parttime
Aug 2026 - Present • 1 mo
Part-time Creative Strategist at unybrands, a marketing agency scaling e-commerce and DTC brands. Develop creative strategy and content direction for brand campaigns, with a focus on TikTok Shop marketing translating platform trends and shop performance data into creative briefs and campaign concepts that drive conversion. Core responsibilities: -> Building creative strategy frameworks tailored to each brand's positioning and TikTok Shop presence -> Translating GMV Max and shop performance insights into actionable creative direction -> Collaborating with brand and marketing teams to align content with commercial goals -> Staying ahead of TikTok trends and platform shifts to keep creative output competitive Bring hands-on TikTok Shop operations experience into the creative process, bridging the gap between what performs and what's on-brand.
Founder
Shop Trends • ZZP
Feb 2026 - Present • 7 mos
Founded Shop Trends, a TikTok Shop growth agency helping DTC brands increase GMV through affiliate marketing, creator partnerships, and performance strategy. I lead TikTok Shop growth across creator recruitment, affiliate strategy, outreach, sample management, collaborations, content performance, Shop operations, and paid amplification. I work with US and UK brands to build scalable creator pipelines, identify high-performing content, and turn creator partnerships into measurable revenue.
TikTok Shop Expert & Certified Trainer
TikTok • Freelance
Oct 2024 - May 2026 • 1 yr 7 mos
Freelance TikTok Shop expert supporting brands across operations, advertising, and creator management. Manage multi-account TikTok Shop operations for clients including FryAway, Mighty Paw, SparkPod, and Baby Proof Me, covering GMV Max advertising strategy, affiliate and creator partnership management, and end-to-end client communications. Key work includes: -> Running and optimizing GMV Max ad spend and performance audits across client accounts Managing affiliate/creator relationships, from outreach and negotiation (flat fee + commission structures) to ongoing coordination Handling account compliance issues, including suspension appeals and formal platform ticket resolution -> Producing UGC video scripts and creative direction for client brands -> Reporting and attribution troubleshooting to keep client dashboards accurate Certified TikTok Shop Trainer with hands-on experience scaling shop performance for consumer product brands.