Masud Rana

Social Media Advertising

LexisNexis UK

Sep 2024 - Jan 2026 • 1 yr 4 mos

As a Social Media Advertising Specialist at LexisNexis UK, I lead the end-to-end strategy and execution of paid campaigns across Facebook, Instagram, LinkedIn, and X (Twitter). I develop and manage full-funnel advertising strategies focused on lead generation, brand awareness, and audience engagement for legal and corporate markets. My role includes advanced audience targeting, A/B testing, creative direction, and budget optimization to maximize ROI. I use data-driven insights to scale high-performing campaigns while ensuring all content meets brand and legal compliance standards. I also collaborate closely with internal stakeholders and creative teams to align messaging with broader marketing objectives. My campaigns consistently deliver high-quality traffic, qualified leads, and measurable business growth.