Rahul M

Advertising Specialist

Oriay • Fulltime

Dec 2023 - Present • 2 yrs 5 mos

Serving as a Full-time Advertising Specialist at Oriay since Jan 2024, I engineer high-performing Meta (Facebook) advertising campaigns and advanced server-side tracking infrastructure. My focus is on scaling local service businesses, building predictable lead generation systems specifically for dental clinics, eyecare centers, and commercial cleaning companies. Key Responsibilities & Achievements: Designed and executed full-funnel Meta Ads strategies to consistently drive high-intent patients to dental and eyecare practices, as well as high-value contracts to cleaning businesses. Deployed flawless Server-Side Tracking (Meta Conversions API) using Google Tag Manager to bypass iOS restrictions and guarantee 100% data accuracy for all conversion events. Developed targeted local campaigns for high-ticket services (such as Invisalign and specialized eye care), lowering Cost Per Acquisition (CPA) through rigorous A/B and Dynamic Creative Testing. Optimized lead-filtering systems to ensure clinics receive exclusive, ready-to-book patients rather than low-intent inquiries.

Advertising Specialist

performancesolutions • Fulltime

Dec 2020 - Dec 2023 • 3 yrs

As an Advertising Specialist focusing on E-Commerce, I directed end-to-end Meta Ads strategies and advanced tracking implementations for high-volume retail brands (including apparel and footwear). I specialized in scaling Shopify store revenue through data-driven media buying and bulletproof server-side tracking infrastructure. Key Responsibilities: Designed and executed highly profitable, multi-stage TOFU, MOFU, and BOFU (Top/Middle/Bottom of Funnel) advertising campaigns. Conducted rigorous A/B testing and Dynamic Creative Testing (DCT) across specific product lines to isolate winning creatives and audiences. Led comprehensive Shopify marketing integrations, ensuring seamless catalog syncing and dynamic retargeting setups. Engineered advanced tracking solutions utilizing Google Tag Manager to implement the Meta Conversions API (CAPI), ensuring accurate purchase attribution and bypassing iOS data restrictions. Key Achievements: Successfully scaled complex e-commerce ad accounts, managing over 130+ active campaigns simultaneously with ad spends exceeding ₹450,000. Drove massive brand awareness and sales volume, scaling accounts to reach over 20 million targeted users and generating 40+ million impressions. Significantly lowered Cost Per Acquisition (CPA) and maximized ROAS by identifying winning audiences for specialized product categories. Eliminated data loss and restored 100% tracking accuracy for high-ticket purchases by transitioning brands from basic pixel tracking to advanced Server-Side Tracking.