Raj Rajib

Google & Meta Ads Manager

Junglemows • Parttime

Nov 2025 - Present • 11 mos

Driving high-ROI ad campaigns and scaling businesses through data-driven media buying and conversion rate optimization. Key Responsibilities & Services: Campaign Setup & Strategy: End-to-end setup and management of Search, Performance Max, Display, and Meta (FB/IG) ad campaigns. CTR & Conversion Optimization: Optimizing ad copies, targeting, and bidding strategies to maximize CTR and lower CPA. Funnel & Scaling: Continuous A/B testing, retargeting funnels, and monthly ad budget management to scale conversions and ROAS.

Conversion Tracking Specialist

International Society of Hair Restoration Surgery • Freelance

Feb 2024 - Present • 2 yrs 8 mos

Delivering end-to-end tracking solutions to help businesses make confident, data-driven marketing decisions. Key Responsibilities & Services: End-to-End Tracking Setup: Implementing robust GA4 and multi-channel ad tracking (Facebook, Google, TikTok, Microsoft Ads) using GTM. Audit & Troubleshooting: Resolving tracking errors, auditing data leaks, and ensuring accurate server-side/client-side event firing. Analytics & Dashboards: Performing deep marketing performance analysis and building custom GA4 dashboards for real-time insights.

Web Analytics & Tracking Specialist

American Academy of Cosmetic Surgery • Freelance

Mar 2023 - Present • 3 yrs 7 mos

GA4 & Web Analytics Specialist Helping businesses transition, track, and analyze user behavior with high-precision Google Analytics 4 (GA4) setups. Key Responsibilities & Services: GA4 Setup & Audit: End-to-end GA4 configuration, server-side tracking setup, and existing setup audits for 100% data accuracy. Event Tracking: Setting up custom event parameters, funnels, and user journey tracking via GTM. Custom GA4 Dashboards: Designing insightful GA4 custom reports and dashboards to highlight key business metrics and ROI effortlessly.