Shikha K.

AI SEO Strategist

Jan 2025 - Present • 1 yr 4 mos

Designed and executed AI-driven SEO strategies for leading U.S. service-based businesses, including roofing contractors, HVAC companies, plumbing services, pest control providers, legal firms, dental practices, home renovation companies, real estate agencies, solar installers, and other local service brands. Focused on improving organic search rankings, AI search visibility, local SEO performance, and qualified lead generation through advanced SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), semantic SEO, entity optimization, and content strategy. Delivered measurable growth by aligning digital marketing efforts with modern AI-powered search behavior and evolving search engine algorithms. Key Highlights: • AI-driven SEO strategy development • Local SEO & Google Business Profile optimization • GEO (Generative Engine Optimization) implementation • AEO (Answer Engine Optimization) for AI search visibility • Semantic SEO & entity optimization • Technical SEO audits & implementation • Content clustering & topical authority building • Lead generation-focused SEO campaigns • Competitor analysis & keyword strategy • Organic traffic growth optimization AI SEO, LLM SEO, GEO, AEO, Semantic SEO, Entity SEO, NLP SEO, Knowledge Graph Optimization, AI Search Optimization, Conversational Search Optimization, Topical Authority, Structured Data Optimization, E-E-A-T Optimization, Retrieval Optimization, ChatGPT Optimization

GEO Strategist (Generative Engine Optimization Strategist)

May 2024 - Present • 2 yrs

Specialized in Generative Engine Optimization (GEO), helping brands improve visibility across AI-powered search platforms such as ChatGPT, Google AI Overviews, Microsoft Bing Copilot, and other generative search engines. Experienced in optimizing content structure, entity authority, semantic relevance, and topical depth to increase discoverability in AI-generated answers. Skilled in content strategy, schema implementation, knowledge graph optimization, E-E-A-T enhancement, and aligning websites with modern search behavior driven by AI assistants and conversational search. Key Highlights: • AI search visibility optimization (GEO) • Content structuring for generative search engines • Entity SEO & topical authority building • Schema markup & structured data optimization • E-E-A-T enhancement for brand trust signals • Semantic SEO & knowledge graph optimization • Search intent mapping for conversational queries • AI answer inclusion strategy (featured in AI summaries) • Integration of GEO with traditional SEO strategy

Search Engine Optimization Consultant

Apr 2022 - Present • 4 yrs 1 mo

Specialized in developing and executing result-driven SEO strategies to improve website rankings, increase organic traffic, and generate qualified leads. Experienced in technical SEO audits, on-page optimization, keyword research, content strategy, link building, local SEO, and AI search optimization (AEO/GEO). Worked with businesses across multiple industries to enhance online visibility, improve search engine performance, and maximize ROI through data-driven digital marketing strategies. Key Achievements: • Improved organic traffic growth through strategic SEO campaigns • Conducted in-depth technical SEO audits and implementation plans • Optimized websites for Google Search, AI search engines, and local search visibility • Developed keyword strategies that increased rankings for competitive search terms • Specialized in lead generation-focused SEO and conversion optimization