Salvo Rakki

Creator Strategy & Social Media Consultant

May 2023 - Present • 3 yrs 6 mos

I work with creators and digital projects on content strategy, social media growth, analytics and monetization. My approach combines hands-on creator experience with structured analysis of content performance, audience behavior and business goals. I analyze social profiles, content and performance data to identify growth patterns, bottlenecks and opportunities, then translate those findings into practical content strategies, testing plans and measurable KPIs. My work can include creator positioning, content planning, profile optimization, performance analysis, monetization strategy and brand readiness, with a particular focus on gaming, tech, livestreaming and digital entertainment. I focus on evidence-based recommendations rather than generic growth advice or guaranteed results.

Esports Broadcast & Production Specialist

Apr 2020 - Present • 6 yrs 7 mos

Freelance esports broadcast and production professional working on competitive gaming events and live productions. My experience includes broadcast direction, live production and technical operations for esports tournaments and online and on-site events. I've worked on productions involving titles such as League of Legends and Rocket League, managing the technical and operational side of live broadcasts in high-pressure environments. This experience has given me a practical understanding of esports, livestreaming, audience experience, content production and the technical workflows behind professional gaming broadcasts.

Content Creator & Livestreamer

Dec 2017 - Present • 8 yrs 11 mos

Content creator and livestreamer specializing in gaming, tech and esports. I create and manage content across YouTube, TikTok and Instagram, combining short-form content, livestreams and community-driven formats. My work covers the full creator workflow: content research and planning, scripting, recording, video editing, publishing, analytics and performance analysis, community engagement and monetization. Over the years, I've developed hands-on experience in understanding audience behavior, testing content formats and adapting strategies based on real performance data. I've also worked on brand collaborations and promotional content within the gaming and technology space. This direct creator experience is the foundation of my consulting work: the strategies I develop are designed around the real challenges creators face when producing, growing and monetizing content.