Jacob R

SEO Writer/Analyst

Essential Data Corporation

Jun 2023 - Present • 3 yrs

Utilized Google Analytics 4 & Google Search Console to develop insights and action items to improve search engine performance and meet client goals. Collaborated in competitive keyword research through SEMrush to determine rankability, and find relevant keywords to build out new keyword-focused content based. Collaborated with the CEO on assigned SEO tasks and edited SEO-optimized websites such as WordPress On Site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content and Keyword Density, Alt Image Text, & Response Codes Used SEMRush to do SERP competition research, find long tail keywords, and brainstorm lateral keywords. Fixed 3xx and 4xx errors by building and fixing links. Writes SEO optimized blog and landing page copy with AI. Created internal and external links to boost page authority and ranking.

Digital Marketing Specialist

Balance Peak Digital Marketing • Freelance

Nov 2021 - Present • 4 yrs 7 mos

SEO: On Site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content and Keyword Density, Alt Image Text, & Response Codes Used SEMRush, UberSuggest, and Moz to research competitors link profiles and organic SERP presence Used SEMRush & UberSuggest to do SERP competition research, find long tail keywords, and brainstorm lateral keywords. Spoke to clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy. Built out new keyword focused content based on research, and optimized existing content to be keyword focused. Used Screaming Frog software to perform in depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site Structure. Built SEO Optimized Wordpress Websites Used Analytics to assess visitor data Applied Schema Markups to Websites for Enhanced Search Results Built quality links through outreach and guest posting on high DA sites. Advised clients on landing page and funnel optimization, content creation, link building strategies, and email marketing strategies. PPC: Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. Managed Google Ads accounts with ad budgets of $10,000 a month each to meet short term optimization goals. Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. Spoke to clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy. Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. Use Analytics to Assess Visitor Behavior

SEM Paid Search Analyst

OMG National

Aug 2022 - Jul 2023 • 11 mos

Creating and managing 120 Google Ads PPC campaigns for various clients with a total of $200,000 per month in ad budget. Improved Conversion Rate by 50 to 70% per account. Maintained Conversion Rates for Emergency Services at 35 to 60%. Understand client discovery documents and build campaigns from them. Ability to create Google Ad campaigns directly through Google Ads and 3rd party software. Creating and connecting Google Analytics 4 to Google Ads accounts to track emails, calls, Google Maps clicks and Form Fills. Creating and connecting Google Tag Manager containers to track call metrics. Communicating with Digital Marketing Specialists who serve as the point of contact for our clients. Collaborate closely with DMS', Launch Team Members and the Director of Advertising. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. Appealed and fixed suspended Google Ads accounts so they were restored to good standing. Analyzes Websites to match Google Quality Score standards. Built and maintained Display and Remarketing Ads to bring in customers already aware of the business. Executed A/B Split tests to see what variations of ads would have a higher conversion rate. Tracks KPIs for Google Ads analytics in Google Sheets and Excel to identify trends and insights and use them to improve overall account performance. Training Digital Marketing Specialists on How To Onboard Clients and Understanding Client Digital Marketing Needs and Strategies. Uses ChatGPT and AI to Help Create Ad Copy, Understand Specific Business Fields and Plan Business Strategy.