Misbah Abid

E-commerce SEO Specialist

Climax Furniture

Nov 2024 - Present • 1 yr 11 mos

E-commerce SEO for a UK luxury furniture brand. Grew organic traffic +150% in 90 days with no paid ads. Google Search Console clicks grew from 279 to 1.7K per month. Fixed Core Web Vitals (LCP 4.2s to 1.8s, CLS 0.31 to 0.04) and rebuilt product and category page SEO for high-intent searches.

GBP Optimization: 60% More Calls in 45 Days

Dubai Cleaning Services • Freelance

Nov 2025 - Jan 2026 • 2 mos

Local SEO project for a Dubai cleaning services business that had a listed Google Business Profile but was invisible in the Google Map Pack — low calls and poor local lead generation. The Challenge: The profile existed but was not ranking where it matters: the Top 3 on Google Maps. Competitors were taking the calls instead. What I Did — the LOCAL RANK Framework: 1. Google Business Profile Optimisation • Complete profile audit, setup and optimisation • Primary and secondary category optimisation • SEO-focused business description with local-intent keywords • Services and products fully optimised inside the profile 2. Local SEO Execution • Local keyword research for Maps and service-based searches • Competitor gap analysis for Google Maps rankings • Citation building and NAP consistency improvements • Ongoing Maps strategy to grow Top 3 visibility Results (within 45 days): • Average local rank improved from 11.92 to 2.18 • 60% more phone calls from the Google Business Profile • Multiple local service keywords ranking in the Top 3 Map Pack • Higher visibility across the service-area locations Outcome: An underperforming profile became a lead-generating asset — real calls and bookings from local customers, not vanity traffic.

SEO Audit & Growth Strategy – SJ Insurance

SJ Insurance • Freelance

Oct 2025 - Dec 2025 • 2 mos

Technical, on-page and off-page SEO audit for SJ Insurance, a regional insurance provider with a large, established website but stagnant organic traffic. The Challenge: Strong domain history, invisible organic presence. Hidden technical barriers and content gaps were blocking rankings for the keywords that matter most. What I Delivered: • Technical Deep Dive — 140+ critical issues found: Core Web Vitals failures, crawl errors, duplicate metadata, thin content and broken internal linking • Schema Markup Audit — missing insurance-specific structured data identified and fixed, unlocking rich-result eligibility • Competitive Gap Analysis — top competitors' keyword strategies mapped, to find the high-intent opportunities the client was missing • 90-Day Growth Roadmap — a prioritised fix list focused on technical fixes, E-E-A-T signals, local SEO and AI-search readiness Tools: Screaming Frog, SEMrush, Ahrefs, Google Search Console Results (within 60 days of implementation): • Organic traffic rose 68% • Impressions in Google AI Overviews surged 312% • Three money keywords entered top-3 positions Outcome: A stagnant, technically broken site became a search-visible asset — with a clear roadmap for continued growth.