Raphael Maio

Paid Traffic & SEO Manager

Guilda Marketing • ZZP

Apr 2022 - Present • 4 yrs 1 mo

Lead paid media and SEO strategies for e-commerce and service-based businesses, managing budgets exceeding $50,000 USD. Specialized in Meta Ads and Google Ads campaign scaling, creative testing, and performance optimization. Designed and implemented high-converting funnels, landing pages, and tracking infrastructures using GTM, Meta Pixel, and analytics dashboards. Conducted SEO audits and implemented on-page and technical improvements to increase organic visibility and conversion rates.

Performance Marketing Manager

trueITpros (USA) • ZZP

Aug 2023 - Feb 2026 • 2 yrs 6 mos

Manage performance-driven campaigns across Microsoft Ads, Google Ads, Meta Ads, and LinkedIn Ads for MSP and Cybersecurity companies in the U.S. market. Responsible for full-funnel lead generation strategy, from keyword intent segmentation to landing page optimization and CRO improvements. Implemented advanced tracking setups (GTM, GA4, Conversion API) and continuously optimized campaigns based on CPA, ROAS, and lead quality metrics. Focused on generating high-quality B2B leads in competitive niches while maintaining scalable and cost-efficient acquisition strategies.