Muhammad Rashid

GoHighLevel Automation & WordPress Marketing Specialist

Rosario Ponte • Freelance

Nov 2025 - Present • 10 mos

Worked with Rosario Ponte to build and manage an integrated digital marketing system focused on generating mentorship leads, increasing workshop registrations, and converting prospects into enrolled students. I developed and managed GoHighLevel integrations, CRM workflows, and marketing automations to streamline the complete lead journey—from initial inquiry and form submission to follow-ups, workshop registration, mentorship nurturing, and enrollment. I created automated workflows for lead nurturing, segmentation, reminders, follow-up sequences, pipeline management, and customer communication. I also designed and developed Rosario’s WordPress website, creating a professional, conversion-focused online presence that supported her workshops, mentorship programs, and personal brand. The website was structured to guide visitors toward key actions such as registering for workshops, submitting inquiries, and exploring mentorship opportunities. In addition, I worked on email marketing campaigns and automated email sequences designed to nurture potential students, promote upcoming workshops, build trust with prospects, and encourage enrollment into mentorship programs. This project combined GoHighLevel CRM automation, WordPress development, funnel strategy, lead generation, and email marketing to create a connected system that supported both audience growth and student acquisition. Key Skills: GoHighLevel, GHL Automation, CRM Integration, WordPress Development, Email Marketing, Lead Generation, Workshop Funnels, Mentorship Funnels, Lead Nurturing, Sales Pipelines, Marketing Automation, Workflow Setup, Student Enrollment, and Conversion Optimization.

GHL Expert CRM manager

Automate and Scale LLC • Parttime

May 2025 - Present • 1 yr 4 mos

Worked with **Automate and Scale** as a **GoHighLevel (GHL) Expert, Web Developer, and Email Marketing Specialist**, helping build and optimize complete digital systems designed to generate leads, nurture prospects, automate customer journeys, and improve conversions. My responsibilities included developing high-converting **GHL websites, landing pages, sales funnels, workshop funnels, and lead generation pages**, while ensuring each page was responsive, user-friendly, and aligned with the brand’s marketing goals. I also created and managed **advanced GoHighLevel automations and workflows**, including lead nurturing sequences, appointment reminders, pipeline automation, follow-up campaigns, tagging, triggers, opportunity management, and customer journey automation. On the email marketing side, I developed **email campaigns, automated nurture sequences, follow-up emails, promotional campaigns, and CRM-based communication workflows** designed to move leads through different stages of the sales funnel. I also worked on workflow testing, troubleshooting, integrations, form setups, calendars, CRM organization, and automation optimization. This experience strengthened my ability to combine **web development, CRM automation, funnel strategy, and email marketing** into one complete system that helps businesses streamline operations, improve lead management, and turn more prospects into customers. **Key Skills:** GoHighLevel (GHL), CRM Automation, Workflow Automation, Sales Funnels, Landing Pages, Web Development, Email Marketing, Lead Nurturing, Pipeline Management, Appointment Automation, Forms & Calendars, Marketing Automation, Funnel Optimization, and Customer Journey Automation.