Raymond Y

Shopify Marketing Specialist

Shopify • ZZP

Aug 2023 - Present • 3 yrs

As a Shopify Marketing Specialist, I have been responsible for planning, implementing, and optimizing digital marketing strategies for Shopify-based eCommerce stores. My role focuses on increasing brand visibility, driving qualified traffic, enhancing customer engagement, and supporting sales growth through data-driven marketing initiatives. I have experience managing Google Ads, Google Shopping Ads, Meta Ads (Facebook & Instagram), email marketing campaigns, SEO optimization, and conversion rate optimization (CRO). My responsibilities include conducting market and competitor research, identifying target audiences, creating advertising campaigns, monitoring key performance metrics, and continuously optimizing marketing efforts to improve overall store performance. I have also supported Shopify store optimization by improving product listings, collection pages, landing pages, and customer journeys. By leveraging analytics and performance data, I help identify opportunities for growth and implement strategies that align with business objectives. Key Responsibilities • Develop and execute Shopify marketing strategies • Manage Google Ads and Google Shopping campaigns • Optimize product pages and store content • Conduct keyword and competitor research • Implement SEO best practices • Create and manage email marketing campaigns • Set up conversion tracking and analytics • Analyze campaign performance and generate reports • Improve customer acquisition and retention strategies • Perform conversion rate optimization (CRO)

Ecommerce Expert

Self-Employed | Digital Commerce Solutions • ZZP

Mar 2025 - Oct 2025 • 7 mos

As an Ecommerce Expert, I provide end-to-end ecommerce growth solutions for startups and established online brands. My role focuses on developing scalable Shopify stores, implementing data-driven marketing strategies, and optimizing conversion funnels to maximize revenue. I specialize in Shopify store setup, theme customization, product page optimization, technical SEO, and performance enhancement. I manage high-converting paid advertising campaigns across Facebook, Instagram, and Google Ads platforms, ensuring profitable customer acquisition and measurable ROI. Additionally, I oversee dropshipping operations including product sourcing, supplier coordination, pricing strategy, and automation workflows. I conduct competitor analysis, audience targeting research, and A/B testing to continuously improve store performance. By combining strategic marketing execution with analytical decision-making, I help ecommerce brands increase traffic, improve conversion rates, and achieve sustainable revenue growth.