motunrayo

SEO Specialist

freelancing dot com • Fulltime

Jul 2025 - Present • 1 yr 2 mos

As an SEO Specialist at freelancing dot com, I managed comprehensive search engine optimization strategies for a diverse portfolio of client websites spanning multiple industries. My primary focus centered on driving sustainable organic growth, elevating brand visibility, and maximizing search engine rankings through a balanced combination of technical execution, content strategy, and data analysis. Key Responsibilities & Scope of Work: On-Page Optimization: Tailored title tags, meta descriptions, heading structures, internal linking, and content formatting to match targeted user search intent and improve page relevancy. Technical SEO Audits: Conducted detailed website audits to resolve crawlability issues, indexation errors, broken links, URL architecture problems, and site performance bottlenecks. Off-Page & Authority Growth: Implemented ethical, high-quality backlink strategies, authority-building campaigns, and competitive gap analyses to strengthen client domain metrics. Keyword Research & Content Strategy: Executed deep keyword discovery, competitor profiling, and content mapping to capture high-value organic traffic and boost conversion rates. Modern Search & AI Integration (AEO / GEO): Recognizing the shift in user search behavior toward conversational AI and direct answer platforms, I proactively expanded my core optimization techniques beyond traditional search engines: Answer Engine Optimization (AEO): Structured client content with schema markup, direct Q&A formats, and clear entities to secure placement in rich snippets and featured direct answers. Generative Engine Optimization (GEO): Tailored digital assets for AI discovery, ensuring client brands remain highly visible, cited, and recommended across next-generation platforms including ChatGPT, Gemini, and Google AI Overviews.

SEO/WEB DESIGNER

Freelancing Career • Parttime

Jun 2025 - May 2026 • 11 mos

I worked at the intersection of SEO and Web Design, building visually engaging, high-performing websites optimized for search visibility, speed, and user experience. My dual expertise ensured that clients did not just get aesthetically pleasing designs, but platforms structurally built to rank, convert, and scale across diverse industries. Web Design & User Experience (UX/UI): Responsive Site Design: Built visually clean, modern, and fully responsive layouts tailored to client branding, desktop devices, and mobile environments. Conversion-Centric UX: Designed intuitive navigation structures, clear call-to-action (CTA) paths, and fast-loading page components to maximize user engagement and lower bounce rates. CMS & Technical Setup: Handled site layouts, design systems, and custom page structures while maintaining clean code and optimal page architecture. Search Engine Optimization (SEO, AEO & GEO): On-Page & Technical Alignment: Structured site headers, schema markup, URL paths, internal links, and metadata during the design phase to ensure seamless search engine indexing. Performance & Speed: Conducted site audits to optimize images, reduce core web vital bottlenecks, and eliminate crawl issues for peak performance. Modern Search Adaptation: Adapted design and content layouts for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—structuring content so client brands stay visible and cited across ChatGPT, Gemini, and Google AI Overviews. By combining clean design principles with technical SEO and AI-era search strategies, I deliver digital assets that attract high-intent organic traffic, deliver superior user experiences, and consistently achieve business goals.

B2B Lead Generation & Sales Specialist

B2B Appointment Booking Made Easy • Parttime

Jul 2024 - Apr 2025 • 9 mos

Worked with B2B businesses to identify potential customers, research decision-makers, build targeted prospect lists, and support outbound sales activities. I researched companies based on specific industries, locations, company sizes, services, and ideal customer profiles. I then identified relevant decision-makers and organized prospect information into structured lead lists that could be used for targeted outreach. My role also involved developing personalized cold outreach approaches rather than relying on generic sales messages. I focused on understanding the prospect's business, identifying potential pain points, and positioning the company's solution around those needs. I supported lead qualification by evaluating prospects against predefined criteria, identifying buying signals, handling initial objections, and determining which opportunities were worth progressing. Another important part of my experience was maintaining organized prospect information and follow-up activities through CRM systems. This helped create a more consistent sales process and reduced the likelihood of qualified prospects being overlooked. Key achievements include: building targeted B2B prospect databases, improving prospect research processes, identifying decision-makers, developing personalized outreach campaigns, qualifying opportunities, and supporting businesses in creating a more organized sales pipeline. This experience has given me a strong understanding of the relationship between lead generation, outreach, qualification, CRM management, and B2B sales development.