Becca Sam

Email Marketing & Automation Specialist

Gerber Products • Freelance

Aug 2024 - Aug 2024 • 0 mos

Worked with eCommerce brands and online businesses to build effective email marketing systems and automation workflows. Specialized in Klaviyo email marketing, Shopify integrations, and customer retention strategies. Key Responsibilities: • Set up and optimized Klaviyo accounts for Shopify stores • Created automated email flows including Welcome Series, Abandoned Cart, Browse Abandonment, Post Purchase, and Win Back campaigns • Designed responsive email templates and campaign layouts • Integrated Klaviyo with Shopify, Zapier, Make.com, and CRM platforms • Managed audience segmentation and personalized email targeting • Improved email deliverability, open rates, and conversion performance • Built marketing automation systems to streamline customer engagement and lead nurturing • Performed A/B testing and campaign analysis to maximize ROI • Assisted clients with email list growth strategies and popup form creation • Maintained clear communication and delivered projects on time Skills Used: Klaviyo, Shopify, Email Automation, Shopify Flows, Zapier, Make.com, CRM Automation, Email Campaign Setup, Marketing Automation, Lead Nurturing

Klaviyo Email Marketing Expert & E-commerce Automation Specialist

Fanatics • Freelance

Jul 2024 - Jul 2024 • 0 mos

Experienced in helping Shopify and eCommerce businesses grow their revenue through strategic Klaviyo email marketing and automation. Worked with online brands to create engaging email campaigns, optimize customer journeys, and implement automated systems that improve conversions and customer retention. Responsibilities: • Set up and configured Klaviyo accounts for new and existing Shopify stores • Created automated email flows including Welcome Series, Abandoned Cart, Checkout Recovery, Browse Abandonment, Post Purchase, Customer Win Back, and Upsell sequences • Designed professional and mobile responsive email templates • Integrated Klaviyo with Shopify, Zapier, Make.com, GoHighLevel, and third party applications • Developed customer segmentation strategies for targeted email campaigns • Managed promotional campaigns, newsletters, product launches, and seasonal campaigns • Monitored campaign performance and optimized open rates, CTR, and conversions • Built signup forms, popups, and lead capture systems • Automated customer engagement workflows and lead nurturing systems • Performed A/B testing and analytics reporting to improve marketing performance • Assisted clients with email deliverability and list hygiene best practices • Collaborated with business owners to create personalized marketing strategies. Skills: Klaviyo | Shopify | Email Marketing | Email Automation | Shopify Flows | CRM Automation | Marketing Automation | Email Campaign Setup | Lead Nurturing | Audience Segmentation | Zapier | Make.com | GoHighLevel | API Integration | Workflow Automation | Customer Retention | Campaign Management | A/B Testing | E-commerce Marketing | Deliverability Optimization | Newsletter Design | Automation Workflows | Lead Generation | Popup Forms | Sales Funnel Automation | Email Copywriting | Customer Engagement | Conversion Optimization | Data Analysis