
rebeccaclarke
Google Local Service Ads and PPC Expert for Roofers, Plumbers and Dentists
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Werkervaring
Local PPC & Lead Generation Specialist
Metro Ford Sales • Freelance
Jan 2025 - Present • 1 yr 6 mos
Designed, deployed, and managed high-performance Google Ads campaigns for regional roofing companies, plumbing contractors, and dental clinics, lowering the cost-per-lead by an average of 28%. Pioneered the setup, compliance onboarding, and optimization of Google Local Service Ads (LSAs), securing the "Google Screened" and "Google Guaranteed" trust badges for local operators. Structured localized Google Search campaigns built entirely around high-intent long-tail phrases like "emergency plumber near me" and "roof repair contractor," maximizing phone call volume. Implemented advanced call-tracking architectures using Google Tag Manager and dynamic phone number insertion to accurately trace incoming business calls directly back to specific ad keywords. Curated and updated massive regional negative keyword lists to completely block budget waste from job seekers, low-budget searchers, and irrelevant DIY keyword phrases.