
Charlie Brown
Conversion Driven Lead Gen Architect Meta or Google Ads an GHL Funnels
Skills

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Werkervaring
Lead Generation Architect & Digital Marketing Strategist (Contract)
Upwork • Freelance
Sep 2019 - May 2026 • 6 yrs 8 mos
Operate as an independent full funnel growth specialist on Upwork, architecting and executing end to end lead generation systems for high ticket B2B and local service industries (including HVAC, Solar, Medical Spas, and Tech/AI Automation). Positioned as a strategic partner to business owners, managing everything from cold traffic acquisition to automated CRM nurturing pipelines to consistently deliver qualified appointments and measurable ROI. Key Responsibilities & Core Competencies Paid Media Architecture: Design, launch, and optimize high intent paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads for client acquisition. Funnel Engineering: Build and deploy high converting landing pages and multi-step funnels within GoHighLevel (GHL), maximizing visitor to lead conversion rates. Marketing Automation: Develop automated SMS/email nurturing sequences and workflow triggers to ensure rapid lead response times and bridge the gap between raw leads and booked appointments. Data & Sales Intelligence: Leverage advanced data prospecting tools to scrape, filter, and clean clean targeted lists for outbound and retargeting efforts. Pipeline Management: Configure custom CRM pipelines, tracking dashboards, and lead scoring mechanics to give clients total visibility over their sales lifecycle. Key Achievements & Impact Maintained a Top Rated status on Upwork by consistently delivering high quality assets, clear communication, and transparent performance data to international clients. Successfully scaled a cross border client campaign in highly competitive markets (including California and New Jersey), lowering the Cost Per Acquisition (CPA) while maintaining strict lead quality. Transformed stagnant client pipelines into automated client acquisition engines, replacing manual outreach with predictable, inbound booked calls.