Rhona Brizuela

Prospect Research Team Lead

AppRabbit • Freelance

Sep 2024 - Jul 2026 • 1 yr 10 mos

🔹Lead and mentor a team of Lead Researchers responsible for sourcing and qualifying prospects based on client ICPs. 🔹Conduct quality assurance on prospect lists, identify errors, and provide feedback to improve research quality and data accuracy. 🔹Upload and maintain verified prospect data in CRM while keeping structured outreach databases organized and up to date. 🔹Track campaign performance metrics, including deliverability, open rates, reply rates, and pipeline opportunities. 🔹Conduct in-depth research on target companies and decision-makers, identifying business insights, conversation opportunities, and relevant information that supports more personalized outbound outreach.

Lead Generation Specialist

WrittenSide • Freelance

Jun 2023 - May 2024 • 11 mos

🔹Built targeted B2B prospect lists based on client ICPs. 🔹Researched companies and decision-makers using LinkedIn Sales Navigator 🔹Verified and enriched contact information to ensure accurate CRM records and improve data quality. 🔹Maintained clean and organized CRM records to support outbound campaigns and follow-up activities. 🔹Supported outbound email campaigns by preparing prospect lists, tracking follow-ups, and maintaining accurate outreach records.

Lead Generation Specialist

gigCMO • Fulltime

Jul 2022 - Aug 2023 • 1 yr 1 mo

🔹Researched target companies and identified decision-makers using LinkedIn Sales Navigator, Apollo.io, company websites, and manual research. 🔹Built targeted B2B prospect lists for outbound sales and marketing campaigns. 🔹Verified contact information to ensure accurate prospect data and improve campaign performance. 🔹Supported lead generation initiatives by maintaining clean, campaign-ready prospect data and accurate CRM records.