
Riaj Uddin
Digital Marketing and Social Media Expert Facebook, Instagram and Google Ads
Skills

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Werkervaring
Google & Social Media Ads Manager
SR Professional • Parttime
Jun 2025 - Present • 1 yr
In 2025, I worked as a Google & Social Media Ads Manager, where I successfully planned, launched, and optimized high-performing advertising campaigns across Google Ads, Facebook Ads, and Instagram Video Ads. I was responsible for creating data-driven ad strategies to increase brand visibility, generate qualified leads, and maximize return on investment (ROI). Key Responsibilities: • Set up and managed Google Search, Display, and Video campaigns • Created and optimized Facebook & Instagram ad campaigns • Managed Instagram Video Ads for brand awareness and engagement • Conducted audience research and competitor analysis • Implemented conversion tracking and Facebook Pixel setup • Performed A/B testing to improve ad performance • Optimized campaigns to reduce CPC and increase ROAS • Monitored analytics and generated performance reports Achievements: • Improved ad conversion rates through strategic targeting • Reduced cost per click (CPC) by optimizing campaigns • Increased client sales and lead generation • Delivered measurable growth for small and medium businesses